PR: Public Relations

Discipline Supporting structures

The fundamental research of SynTrac has a high social impact with regard to the pursuit of an environmentally compatible air transport industry and the necessary transformation of the air transport system. In the associated public discourse, it is important to communicate to a broad public the challenges involved and how the basic research contributes to minimizing the environmental impact of society’s need for mobility. At the same time, it is important to enter into a veritable dialogue with the broader public for an improved comprehension of societal expectations. The PR-project is positioned at this interface between SynTrac’s basic research and society.

Motivation

The research in the CRC has a high societal significance. Thus, it is important to communicate to a broad public the challenges and the contribution of the proposed CRC’s basic research to minimizing the environmental impacts of society’s need for mobility and to enter into a veritable dialogue.
That makes the research tangible and fundamental challenges understandable by a target group-oriented preparation of research content.

Approach

The project team is working on various measures to make the research results of the CRC accessible to a broad audience. This includes designing a memorable logo and corresponding templates. Information about projects, staff, progress publications, announcements, cooperation, and events will be disseminated through the website, social media, and newsletters to reach a wide audience. Additionally, research will be communicated in traditional media such as newspapers and university publications. Short films will illustrate the significance of the research to the public and showcase talented women as role models. Furthermore, events will be organized at the university to engage students and adults, and programs will be developed at local schools to raise awareness of CRC topics and promote interaction with universities and research. Laboratory tours will provide insights into the research and demonstrate the potential to improve the efficiency of integrated transport aircraft. A science lab on energy consumption and efficiency will go on tour to allow visitors to answer fundamental questions about efficiency in air transport.

Role in SynTrac

Cooperations/Partners

  • All projects
  • Office “Communication and Press Service” of TUBS
  • Office “University Communication” of USTUTT

All people involved in the project "PR: Public Relations"